Is UK marketing doing enough to reverse a decline in the talent pool?
30 Apr 2013
challenges. Annette King, CEO, OgilvyOne EAME, and chairman OgilvyOne UK MAYBE The advertising ...
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Idea of the Week: Get a bespoke media learning programme for your team with getmeinsight
07 May 2013
At a time when there has never been so much change and diversity within advertising, it is...to address and make more educated choices in line with your advertising needs. Join the likes of ...
Champions of Design: Agent Provocateur
25 Apr 2013
. Calvin Klein for Men There have been few more powerful advertising campaigns in the past 25 years than ...
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
these two advertising platforms converge....they're doing, only about 10% is related to advertising or what's on air. So all they're doing is chatting ...
Champions of Design: Kiehl's
15 Jan 2013 | by Staff
. Kiehl's opts to promote its brand by focusing on sampling rather than traditional advertising. It ...
Multiple touchpoints demand smart thinking
03 Dec 2012 | by Chris Sloane, Ohal
coincidence. In fact, it isn't. It's the latest integrated marketing campaign advertising James Bond's new ...
Interconnected, not integrated
03 Dec 2012 | by Richard Millar, Hill & Knowlton Strategies
. Crowdsourced product ideas, new product variants voted for by consumers, user-generated advertising campaigns ...
Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
exchange. They will listen to an advertising message if you give them points for Farmville, say ...
Roundtable Discussion - Plotting the integration journey
03 Dec 2012 | by Stuart Derrick
long-standing part of the Campaign portfolio which brings together advertising professionals to give their ...
Don't think agency, think digitally
03 Dec 2012 | by Stephen Maher, James Middlehurst, MBA
media spend. That, in fact, may not feel like advertising at all. We need a model of integration that ...
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