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Mobile ad revenue helps digital adspend surpass £5bn

10 Apr 2013 | by Louise Ridley

Advertising Bureau (IAB) Digital Ad Spend Report, conducted by auditors PriceWaterhouseCoopers. The boom in ...

What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

of the biggest advertising networks in the world, and I'm fascinated by your work with major film ...

Sector Insight (interactive): sugar confectionery and gum

21 Mar 2013 | by Jane Bainbridge

% increase in value sales in 2011/12, helped by its vibrant image, social-media presence and TV advertising ...

Paid-for ads prompt three quarters of additional brand conversations

20 Mar 2013 | by Maisie McCabe

Paid-for advertising drives almost three quarters (72%) of all additional conversations about...by consultancy Data2Decisions and found TV advertising created 51% of additional conversations (or ...

Live: Thinkbox's POETIC

20 Mar 2013 | by Staff

UK will be sharing his thoughts on how Twitter works with TV advertising. 12.05 12.50 Panel ...

The Sun loses readership crown to Daily Mail

20 Mar 2013 | by Arif Durrani

advertising campaigns. From an editorial point of view, there will also be concerns about the perceived ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

behavioural advertising a continuing hot topic, many at the event were keen to hear from Robert Madelin ...

Trinity Mirror to invest £8m into 'digital' in 2013

14 Mar 2013 | by Arif Durrani

" trading year in which advertising revenues fell 10.4% and circulation revenues tumbled 7.9%....rival Sun on Sunday in February 2012, which is believed to have diverted 12m of advertising spend away ...

Beware the pitfalls of allowing computers to do your advertising for you

14 Mar 2013 | by Russell Davies

made, how some words are written. This is going to happen in advertising. You can easily imagine a ...

Sector Insight (interactive): fruit juice, juice drinks & smoothies

14 Mar 2013 | by Jane Bainbridge

a 5% share. Innocent has continued to invest in NPD and advertising. Online it accounted for the ...

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