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Beware the pitfalls of allowing computers to do your advertising for you

made, how some words are written. This is going to happen in advertising. You can easily imagine a ...

Advertising mustn't be the scapegoat for society's ills

"I know, let's ban the advertising." It's an increasingly common edict from government when.... Health groups are lobbying government to eventually ban all alcohol advertising. And, this week, the ...

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

, Gocompare, and Webuyanycar.com at the bottom of the advertising food chain. No doubt this was the strategy ...

Change4Life makes a 'welcome and important' return

pointed in the direction of marketing and advertising. Nonetheless, students of Prochaska and his ...

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

Adwatch research was conducted from 8-10 January 2013 (November and December internet advertising) by TNS ...

Littlewoods: The retailer took a traditional position for its Christmas campaign

cut-throat crush of pre-Christmas advertising, going toe-to-toe with the other big-spending retailers and ...

Think BR: Getting the real measure of return on investment

assured that the medium also still packs a wallop when it comes to advertising performance. According to ...

Think BR: The shifting value of TV advertising

Viewers are watching more and more TV long after it was first broadcast. Advertisers need to manage their media accordingly, writes Simon Cross, UK practice leader, media, Ebiquity.

Think BR: The importance of entertainment in talking to families

advertising in terms of taking notice of products or services - and amongst all product sectors, after food ...

Think BR: Anatomy of Influence

advertising influence and spanned across the magazine s print and online versions. The influence metric is ...

 

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