What marketers can learn from Hollywood
01 Apr 2013 | by Nick Meaney
of the biggest advertising networks in the world, and I'm fascinated by your work with major film ...
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Is there an algorithm for creativity?
29 Apr 2013 | by Nicola Kemp
emulated by machines, but are we naive to believe this? The advertising and marketing industries are at ...
Sector Insight (interactive): sugar confectionery and gum
21 Mar 2013 | by Jane Bainbridge
% increase in value sales in 2011/12, helped by its vibrant image, social-media presence and TV advertising ...
Sector Insight (interactive): fruit juice, juice drinks & smoothies
14 Mar 2013 | by Jane Bainbridge
a 5% share. Innocent has continued to invest in NPD and advertising. Online it accounted for the ...
Sector Insight (interactive): travel agents
30 Jan 2013 | by Jane Bainbridge
responsibility for TUI's brands, primarily Thomson and First Choice, Ellis leads brand strategy, advertising, CRM ...
It's not all doom and gloom for adland's Big Five
29 Mar 2012
proportion of revenues derived from advertising and media management increased at the expense of its research ...
Methodology: How the Top 100 is compiled
26 Mar 2012
sites or point of sale). For the second year running, we now include online display advertising spend ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
originality of its innovations, effectiveness of its advertising and financial performance where appropriate ...
Sector Insight: Deodorants and body sprays
13 Jul 2011
result of the strength of Lynx, which has established itself with its irreverent advertising personality ...
Sector Insight: Personal loans
12 Jan 2011 | by Jane Bainbridge
cover pre-contract information, advertising and the handling of arrears and defaults. Overall ...
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