Search results for "Advertising"

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ICO: 'Consumers are not interested in privacy'

16 May 2013 | by Matthew Chapman

". Newman argued that the only way mobile advertising can be really effective is through the use of data and ...

Morrisons hails effective More Of What Matters push

09 May 2013 | by Matthew Chapman

a pitch to review its advertising arrangements . Morrisons has labelled its performance for the 13 ...

Analyst view: Questions remain about how Facebook will drive mobile growth

02 May 2013 | by Ian Maude, digital media analyst, Enders

the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as...audience is shrinking. It is growing its mobile advertising revenues and seem to be doing quite well ...

Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

emulated by machines, but are we naive to believe this? The advertising and marketing industries are at ...

Ditch 'outdated segmentation' to better target women, says study

23 Apr 2013 | by Gemma Charles

women and how to communicate with them through advertising." Six tribes under the spotlight The ...

Tesco hails improvement in ad performance as profits take a hit

17 Apr 2013 | by Matthew Chapman

Tesco claims its new advertising strategy is producing measurable results with customer feedback...Despite improving its advertising, the UK business still saw its profits fall by 8.3% to 2.27bn ...

M&S chief Bolland backs new marketing approach to deliver growth

11 Apr 2013 | by Alex Brownsell

Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn

What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

of the biggest advertising networks in the world, and I'm fascinated by your work with major film ...

Sector Insight (interactive): sugar confectionery and gum

21 Mar 2013 | by Jane Bainbridge

% increase in value sales in 2011/12, helped by its vibrant image, social-media presence and TV advertising ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

behavioural advertising a continuing hot topic, many at the event were keen to hear from Robert Madelin ...

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