Search results for "Advertising"

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Facing commercial reality

for anyone in PR. Recently, however, advertising agencies have delivered the most creative campaigns ...

Graz Belli, Third City - Unlocking Facebook's value

Brands must look beyond advertising and focus on building long-term trust and engagement....brand owners too. The obvious, but lazy, answer is to default to advertising. The sheer scale of ...

Digital Essays: Alan Parker, GolinHarris - Tell a continuous story

of traditional advertising and telling the person next to them that they love it, or someone ...

Nice ad - but where's the PR?

's advertising suggests that during their periods, women are having an active and wonderful time ...

Corporate Reputation: Client view - Alan Oliver, Nationwide - Our mutual friend

whether rivals' customers would switch their accounts. The firm bolstered its advertising presence at the ...

Look out for the big ideas

advertising is under threat. Big ideas can come from anywhere. They evolve and spread like wildfire. All of ...

Deliver on your promises

have to work ten times harder to make people believe what they say. Brand advertising that offers no ...

Making favourable decisions

Chiswick that will carry giant advertising on its side. Virtually no local residents opposed it and we ...

Risks of cosmetic surgery

forms of advertising, may come to the fore. The experience of the US may be instructive. There, a 14 ...

 

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