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The future for social brands

15 Feb 2013 | by Kate Magee

social media environment. His speech focused on the Advertising Standards Authority (ASA)'s CAP Code ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

26 Nov 2012 | by Kate Magee

advertising. Sponsorship increasingly seems to be a good way of getting global brand awareness. Why is ...

PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG

24 Oct 2012 | by Kate Magee

event and in a campaign that used very little advertising, showed that PR can take the lead at the ...

Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG

24 Oct 2012 | by Kate Magee

little use of traditional advertising. Of course, it is too early to judge the longer-term aspects of ...

London 2012: The greatest show on earth

26 Jul 2012 | by Kate Magee

have used no TV advertising. Every press release or film we've produced is tagged back to one of the ...

A failure of creativity?

11 Jul 2012 | by Kate Magee

While the advertising executives were soaking up the rays, glamour and glory at Cannes, UK PR ...

Is the pitch process better in the ad industry?

30 May 2012 | by Kate Magee

process works in the world of advertising.

The real cost of pitching

30 May 2012 | by Kate Magee

industry. Similar debates are happening in the advertising (see James Murphy's comment box below), design ...

How to cope in a crisis

30 May 2012 | by Kate Magee

under the same legal scrutiny as advertising content. Schmid's main message was to take a step back ...

 

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