A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
advertising. The best websites today are those that encourage dialogue: the customer has a voice, and if she ...
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We Want Action
15 Oct 2010 | by Paul Munce and James Middlehurst, MBA
Effectiveness Award entry for Everest, the TV advertising was shown to work in that it increased the number of ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
" model of marketing. It divides communications strategy into bought media (advertising, sponsorship ...
What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
. "For our work for Everest, we did the econometrics to show that TV advertising was driving people to ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
media activation an integral part of their advertising and marketing efforts, for its cost-effectiveness ...
PROMOTIONAL FEATURE: Search or social media - where to focus your budget?
12 Jul 2010 | by Craig Walmsley
advertising. Social media can also act as an early warning system for brands. If someone decries a service on ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, it is even tougher for those agencies that do not have a place at the strategy stage. Advertising ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
The creative industries account for about 9 per cent of UK GDP. Advertising within that generates ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
interests. It's a physical world manifestation of the kind of highly targeted advertising currently being ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
alive and well, but what about TV advertising? Well, that's another story. While PVRs increase TV ...
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