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19 Dec 1997 | by TIM ASHTON

. Ferrero Rocher. I ve wanted to get my teeth into this advertising for some time (sadly, more than you ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

who can co-ordinate a radio promotion on 15 stations, says Downes. They can book spot advertising ...

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

technology. - The Guardian Mikhail Gorbachev has signed an advertising deal with Pizza Hut as ...

STOP PRESS: Caroline Neville serves Royal Doulton

12 Dec 1997 | by IAN DARBY

agency s work on a project to support Royal Doulton s advertising campaign. Royal Doulton s board was...the agency s work on a project to support Royal Doulton s advertising campaign. Royal Doulton s ...

Siemens seeks PR mouthpiece for mobile phone campaign

12 Dec 1997

journalists in the backs of taxis. That idea was created by advertising agency FCA!, as part of a ...

Kellogg dishes up a greater role for H&K

12 Dec 1997

, where it also works with H s advertising worldwide. ...

Jackie Cooper secures pole position for Foster’s F1 PR

12 Dec 1997 | by KAREN DEMPSEY

, handling the launch of its advertising campaign and giving PR support for Foster s sponsorship of the ...

Banner McBride helps GNER get back on track

12 Dec 1997 | by SIR BERNARD INGHAM, who writes for the

in communications in 1997, with an advertising spend of pounds 2 million, handled by Leeds-based ...

Manor Bakeries cooks up a new PR strategy

12 Dec 1997 | by JEMIMAH BAILEY

will also be working closely with Manor Bakeries advertising agency, Mellors Reay and Partners ...

Platform: Winning the race for the pursuit of excellence - The sooner the industry as a whole recognises the need for open appraisal, the sooner it will reach maturity, says Jill Coomber

12 Dec 1997 | by JILL COOMBER, co-founder of Grant Butle

manifest change within the public relations industry. While being overshadowed by advertising, PR ...

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