'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
advertising. Sponsorship increasingly seems to be a good way of getting global brand awareness. Why is ...
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The future for social brands
15 Feb 2013 | by Kate Magee
social media environment. His speech focused on the Advertising Standards Authority (ASA)'s CAP Code ...
PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG
24 Oct 2012 | by Kate Magee
event and in a campaign that used very little advertising, showed that PR can take the lead at the ...
Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG
24 Oct 2012 | by Kate Magee
little use of traditional advertising. Of course, it is too early to judge the longer-term aspects of ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
relations, advertising, external communications, event management and brand functions onto the same floor ...
Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
When Barclays last week opted to pull all its advertising in the wake of the Libor rate-fixing ...
A failure of creativity?
11 Jul 2012 | by Kate Magee
While the advertising executives were soaking up the rays, glamour and glory at Cannes, UK PR ...
Is the pitch process better in the ad industry?
30 May 2012 | by Kate Magee
process works in the world of advertising.
The real cost of pitching
30 May 2012 | by Kate Magee
industry. Similar debates are happening in the advertising (see James Murphy's comment box below), design ...
How to cope in a crisis
30 May 2012 | by Kate Magee
under the same legal scrutiny as advertising content. Schmid's main message was to take a step back ...
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