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BMW reviews UK advertising account out of WCRS after 29 years

03 Dec 2009 | by Staff

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

value, and the use of data collated by the advertising value equivalent (AVE) system is endemic. It s ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

28 Oct 2008 | by Raymond Snoddy

. Second, he made many serious advertising and marketing errors, not least by indulging in negative ...

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

Bernard Matthews has seen the error of its ways, and its current advertising aims to challenge negative ...

COI to form roster of regional agencies

18 Sep 2008 | by Gemma Charles

services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional ...

Britvic shifts Tango and J20 into BBH

11 Jun 2008 | by Jemima Bokaie

LONDON - Britvic has shifted the advertising accounts for Tango and J20 out of CHI & Partners and

Budweiser to flag up authenticity

11 Mar 2008 | by Gemma Charles

number to find out the name of the beer. Budweiser spent 1.7m on advertising last year, according to ...

Telegraph hands £8m ad account to Adam and Eve

07 Mar 2008 | by Jemima Bokaie

LONDON - Telegraph Media Group has appointed Adam and Eve and AMP to handle its £8m advertising and...McCann to Carat without a competitive pitch. Telegraph Media currently spends 4m on advertising to ...

Conference Preview: Getting down to business

22 Jan 2008

. 'Thinking about where you are advertising and (your audience) is crucial,' explains David Millican ...

Agency of the Year 2007: Customer Publishing Agency of the Year - Redwood

12 Dec 2007 | by Alex Jardine

marketing disciplines, including advertising, direct and design, have been competing to grab a share of the ...

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