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The science behind outdoor advertising

16 May 2013

A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.

Is real-time marketing the future of advertising?

02 May 2013

, tantalisingly put more meat on the bones. Under the agreement, clients will receive preferred advertising slots ...

UK TV advertising spend to decrease in second quarter

25 Apr 2013 | by Maisie McCabe

was boosted by FMCG brands advertising early to avoid the busy period around Euro 2012 and the ...

'TV can learn from advertising' says Sir Peter Bazalgette

18 Apr 2013 | by Sara Kimberley

the advertising industry....explains that it was due to advertising that he became the first person in television to call himself a ...

Taking a shortcut is no way to get ahead in the advertising business

28 Mar 2013 | by Russell Davies

into the advertising maw and regurgitated as thin slices of PowerPoint manifesto. Differentiation, new

Inside... Radio Advertising Bureau

14 Mar 2013

At the Radio Advertising Bureau, we love our job of helping to keep the medium front of mind for ...

Beware the pitfalls of allowing computers to do your advertising for you

14 Mar 2013 | by Russell Davies

made, how some words are written. This is going to happen in advertising. You can easily imagine a ...

Twitter launches advertising API

21 Feb 2013 | by Gordon MacMillan

Twitter last night launched its long-awaited advertising API and that means significant changes...third parties. Significantly, that allows a major increase in scale for Twitter's advertising ...

BrewDog founder on advertising: 'I would rather set my money on fire'

29 Jan 2013 | by Gemma Charles

its belief that editorial exposure is '1000 times more worthwhile' than advertising....the Atlantic. 'Why pay for advertising when you can host a TV show about beer?' added Watt. The ...

Brands connect TV and video advertising

16 Jan 2013 | by Jane Bainbridge

these two advertising platforms converge....they're doing, only about 10% is related to advertising or what's on air. So all they're doing is chatting ...

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