Search results for "Advertising"

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Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

to advertising. They are one third more likely to happily admit that advertising helps them choose ...

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

these banners for over one second, which suggests that they have acknowledged the advertising message ...

Technology: 'Gladvertising' has 3M in seventh heaven

24 Nov 2011 | by Kate Magee

describe mood-based advertising. Measurement and evaluation The campaign secured more than 175 pieces ...

Augmented reality and sales conversions

14 Oct 2011 | by Matt Trubow

advertising. Our study found that, compared to traditional display advertising, those exposed to augmented ...

Public Sector: Kirklees scores with football partnership

06 Oct 2011 | by Samantha Edwards

Fifa 11, with branding on shirts and advertising boards. The Get Real Results recruitment campaign ...

Smartphone advertising: the not very good, the very bad, and the generally quite ugly

26 Sep 2011 | by Adele Gritten

altogether. And it gets worse. The majority, 75% of the smartphone owners, think mobile advertising - in ...

Campaigns: Maritime - Shipping industry targets the pirates

11 Aug 2011 | by Jenny Cornish

disseminating it, combining traditional public affairs with PR, global advertising and SEO. When trying to draw ...

An engaging vision: measuring consumer attitudes to online video

09 Aug 2011 | by Chris Worrell

. Fifty nine percent of respondents said that they felt in control of online video advertising as ...

The effectiveness of UK video campaigns

01 Aug 2011 | by DoubleClick Rich Media

UK s top performing online advertising campaigns so effective. Key attributes of effective ads ...

How ad engagement differs by gender

29 Jul 2011 | by Richard Morris

sectors. On CCS a panel of 11,000 consumers were asked about their attitude to advertising across 33 ...

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