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Tapping into New Year's resolutions

to advertising. They are one third more likely to happily admit that advertising helps them choose ...

British TV sales in 2011: Winners and losers

The television advertising market is expected to have grown by around 2% in 2011, with the biggest...third-highest ad revenue increase at a terrestrial broadcaster since TV advertising began. Meanwhile, Channel ...

Seven best practices for building a smart ad

these banners for over one second, which suggests that they have acknowledged the advertising message ...

Desmond's Channel 5 ad revenue rockets 27% in 2011

Richard Desmond's Channel 5 is set to record a 27% lift in advertising revenue in 2011, despite...an unprecedented year of advertising growth after attracting new revenue from right across the board ...

Whitbread reports slowdown in sales

advertising for Beefeater Grill, Brewers Fayre and Table Table is under review, led by David Murdin, Whitbread ...

Morrisons clinches top spot in Adwatch 2011

, ranking 2011's most-recalled advertising....advertising and 66.2m on marketing, according to data from Ebiquity. Tesco, which achieved the second spot ...

PHD claims Grand Prix in Agency of the Year

advertising category VCCP triumphed after achieving runner-up status last year "At a time when clients are ...

X Factor climaxes with 15.3 million viewers

. Brands advertising in the ad breaks included luxury cosmetics brands Est e Lauder and Dior, console ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

ethics to its advertising, it makes it look easy. So what's been revealed in this ad? What did John ...

Sector Insight: Fragrances

will feature on plenty of shopping lists. The heavyweight TV advertising for big-name scents, from ...

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