of local newspapers, has suffered from a deteriorating advertising market, along with falling ...
09 Dec 2008
| by Michael Steckler
to collaborate for mutual benefit. And the downturn could well create a more efficient advertising...challenge in itself. Online advertising was always supposed to be simple, but as the number of publishers ...
09 Dec 2008
| by John Rankin
LONDON - Airport advertising has come a long way. Operators are increasingly open to the...You probably don't think of airports as testing grounds for the latest advertising technology or ...
09 Dec 2008
| by David Brennan
invest in small-screen advertising, particularly during the tough times that are predicted for the next...other media sector, TV advertising has been winded horribly because the marketing budget is the first to ...
09 Dec 2008
| by Nicky Cheshire
advertising - as consumers define the content they want and when they want to access it - we must deliver ...
09 Dec 2008
| by James Long
investment. Although advertising continues to take the lion's share of marketing budgets, the media ...
09 Dec 2008
| by Antony Miller
. Nielsen Media Research figures show the decline in advertising spend on direct mail is reversing ...
02 Dec 2008
| by Staff
advertising, but what effects will it have on the traditional TV spot ad?.... When PVRs appeared, some predicted the imminent demise of TV advertising. Now, one in six homes have ...
02 Dec 2008
| by Staff
, director of advertising sales, Jetix Europe This time last year, the children's TV market was in poor ...
02 Dec 2008
| by Tess Alps
$80m spent on TV advertising, including the half-hour TV ad in the final week, that made the ...