to remove filtersANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
find a new star for the brand's TV advertising. EHPR involves its client Wella in an awards ceremony ...
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Reaching the online industry's tipping point
10 Dec 2003
advertising responsible for the funding behind pretty much every free-to-air website, that's great news for UK ...
Commercial radio looks well enough as it hits 30th year
06 Nov 2003
Radio. Even the raw figures give cause for hope amid the surface gloom. The Radio Advertising Bureau ...
Analysis: Are IPR and AMEC losing sight of goal?
31 Oct 2003 | by Joe Lepper
that there could be a resurgence in the use of Advertising Value Equivalent (AVE), which was discarded ...
The NMA packages ignore the sector's flexibility
23 Oct 2003
advertising, because the whole thing about press is it's flexible and this package isn't." Buyers might want ...
Analysis: Think before you move into Burma
17 Oct 2003 | by Mark Johnson
company has only a small stake in the country, as in the case of WPP, which inherited Burmese advertising ...
Analysis: Alcopops battle shows signs of a new maturity
17 Oct 2003 | by Ian Hall
its PR tactics have mirrored the theme of the brand's 'fun' advertising. In addition to media ...
Rivals should take precautions after ruling on ITV sales
16 Oct 2003
and Ofcom consider a review of the overall UK TV advertising market "in due course". Expect more ...
Analysis: CAF Agency Barometer gives glimpse of upturn
10 Oct 2003 | by Peter Simpson
. Agency chiefs from the PR, advertising and marketing specialisms were among 170 CEOs quizzed on present ...
Analysis: Making celebrity endorsement work
10 Oct 2003 | by Simon Ellery
advertising. Generated great PR and sales opportunities. BAD - Iman and De Beers: she subsequently wanted to ...
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