Brand-building campaigns should be PR-led with advertising merely as a back-up, according to Al
The Institute of Practitioners in Advertising's outgoing president, Bruce Haines, tells Adam Hill...bodies including the Institute of Practitioners in Advertising (IPA) in what has been termed marketing ...
PROs hoping the incipient ban on tobacco advertising will lead to a boom in brand-based cigarette...Now that the tobacco industry's advertising spend in Britain and the EU has been largely thwarted ...
CHARITY: Baby Milk Action is stepping up its campaign to ban advertising of breastmilk substitutes
surpassed the volume of cash given by individuals from sectors such as advertising. But, lest anyone in ...
of the advertising and visual arts sector. Tate PRO Nadine Thompson said two major PR projects ...
create an impact which would make advertising unnecessary for ten years, while Jaguar wished to target a ...
advertising is an expensive and inefficient way to establish a new name. PR is a much better choice. But PR ...
The PRCA has joined forces with the Institute of Practitioners in Advertising (IPA) and the ...
comes into effect on 1 January - will see Shire Health become part of O M's healthcare advertising ...
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