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NEWS: Poster industry tries direct response

15 Dec 1995 | by CLAIRE BEALE

Direct response advertising is coming to the outdoor industry with the launch of Postercall, a new...Direct response advertising is coming to the outdoor industry with the launch of Postercall, a ...

NEWS: HOTLINE

15 Dec 1995

Stanbrook, political affairs director of the Advertising Association, said: It s a very satisfactory...). Lionel Stanbrook, political affairs director of the Advertising Association, said: It s a very ...

THIS WEEK: BT joins Maiden in outdoor trial

14 Dec 1995

is also designed to provide data and feedback on levels of response from poster advertising ...

BELOW-THE-LINE: BRIEFS

14 Dec 1995

reviews agencies IFA Promotion is to review its advertising and PR agencies in 1996. Current ...

NEWS: Booth Lockett hires Mustoes to develop branding ads drive

08 Dec 1995

an ad campaign promoting its services to the advertising and client communities....an ad campaign promoting its services to the advertising and client communities. The above ...

INTEGRATED AUDIT: Burnetts brand teams offer clients more focused approach

08 Dec 1995 | by ROBERT DWEK

, above all, relevant message. Keeping direct marketing, advertising and sales promotion all ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

01 Dec 1995 | by JOHN TYLEE

John Tylee considers what advertising fears about a distance-selling directive...John Tylee considers what advertising fears about a distance-selling directive The ...

NEWS: Norwich Union awards Saatchi direct rethink

01 Dec 1995 | by STEFANO HATFIELD

advertising will be measured is TBWA s pounds 14 million Direct Line work, featuring its famous red ...

MOVERS

10 Nov 1995

Advertising Principles has appointed a new board director and two new recruits - one in Principles...Advertising Principles has appointed a new board director and two new recruits - one in ...

INTEGRATED: PORTFOLIO; Jack Nolan (r)

10 Nov 1995 | by MICHELE MARTIN

above-the-line agencies, such as Starkey Proops Hardy Stansfield and Lewis Broadbent Advertising, before going ...

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