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ANALYSIS: What’s the beef at Burger King?

14 Dec 1995 | by HARRIET MARSH

zigzagging over target markets and several headline-hitting advertising executions, Snelgrove is gone ...

MARKETING MIX: MARKETING MIX: COMMENT; The long and the short of writing a piece of copy

14 Dec 1995 | by DRAYTON BIRD

. If not, I shall have to recast him as the Michael Heseltine of advertising. But there he was in ...

NEWS: BDDP is close to ownership deal with FD directors

08 Dec 1995 | by AMANDA HALL

Financial Dynamics is close to reaching agreement with its French parent, the advertising agency...Financial Dynamics is close to reaching agreement with its French parent, the advertising agency ...

CAMPAIGNS: Charity; A helping hand in one number

08 Dec 1995 | by ANN HILLS

: pounds 100,000 including PR and advertising by Ogilvy & Mather....Cost: pounds 100,000 including PR and advertising by Ogilvy to explain the way calls are routed; to ...

CAMPAIGNS: Public Affairs; The Body Shop wages eco war

08 Dec 1995 | by NICK CATER

PR team: The Body Shop International Campaign: Lobbying, PR and advertising on behalf of Ken...PR team: The Body Shop International Campaign: Lobbying, PR and advertising on behalf of Ken ...

MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

08 Dec 1995

making only the obvious connection between PR and advertising, fail to recognise that the sales ...

NEWS: UK firms fight for pharmaceutical sell-off in Croatia

08 Dec 1995

advertising. The agency will have to educate investors about the opportunities in Croatia following ...

NEWS: Henderson shakes up accounts

08 Dec 1995

include groundwork for the company s first TV advertising campaign and the appointment of ...

NEWS: Norwich Union enters direct market with QBO

08 Dec 1995 | by LEXIE GODDARD

programme will run alongside a pounds 10 million television and press advertising campaign landed by ...

MEDIA: PR told to claim the high ground

08 Dec 1995

considerable ground to advertising agencies and has said that to reclaim it, PR people will have to ...

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