Nokia and McDonald's among the takers for C4's ad offer
17 May 2013 | by Priyanka Mehra Dayal
Channel 4's new advertising strategy for 4oD....other advertisers already on board for Channel 4's advertising opportunity, which was first announced ...
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WCRS scoops £15m European Betfair ad account
17 May 2013 | by Louise Ridley
, according to Nielsen. The advertising review was run alongside Betfair s pan-European media planning and ...
The Minimart wins £3m Sudocrem account
17 May 2013 | by Priyanka Mehra Dayal
Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to
Blippar connects disjointed families, says MEC executive
17 May 2013 | by Louise Ridley
Speaking at the Internet Advertising Bureau s Mobile Engage conference yesterday, Sobo said MEC s ...
Marketing Leader of the Year: The candidates - Christian Woolfenden
17 May 2013
; consumers getting more and more control over how they interact with brands and advertising. Most engaging ...
Julia Corkey: In defence of council newspapers
17 May 2013 | by Julia Corkey
flattering light. Some also take paid-for advertising which in the newspaper industry s view is ...
Audi gives us two Spocks for the price of one
17 May 2013
fever pitch. Timing is everything in life, just as in advertising. And Audi timed its release ...
ICO: 'Consumers are not interested in privacy'
16 May 2013 | by Matthew Chapman
". Newman argued that the only way mobile advertising can be really effective is through the use of data and ...
Ebay boss gives mobile team 'permission to step on toes'
16 May 2013 | by Matthew Chapman
Speaking at the Internet Advertising Bureau s Mobile Engage, von Schirmeister explained it was ...
Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
mobile proposition and develop an advertising push for the brand. 5. Sarah Warby Marketing ...
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