to remove filtersWPP's public relations underperformance continues into Q1 2013
26 Apr 2013 | by Daniel Farey-Jones
2.5bn. Advertising and media investment management climbed six per cent, consumer insight 3.2 per ...
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Facebook usage down as marketing concerns grow, claims YouGov
23 May 2013 | by Matthew Chapman
and less than one in 10 feels targeted advertising on social media is personally relevant, according ...
Study finds mobile devices account for 25% of UK search spend
23 Apr 2013 | by Arif Durrani
The role of mobile phones and tablets in paid search advertising in the UK now accounts for roughly...The findings from the Kenshoo Search Advertising Trends Q1 2013 report also indicate that ...
Ditch 'outdated segmentation' to better target women, says study
23 Apr 2013 | by Gemma Charles
women and how to communicate with them through advertising." Six tribes under the spotlight The ...
PR budgets faring better than other disciplines, claims IPA Bellwether Report
11 Apr 2013 | by Daniel Farey-Jones
disciplines such as advertising and direct marketing....opposite was true for main media advertising and direct marketing. Paul Bainsfair, IPA director-general ...
Mobile ad revenue helps digital adspend surpass £5bn
10 Apr 2013 | by Louise Ridley
Advertising Bureau (IAB) Digital Ad Spend Report, conducted by auditors PriceWaterhouseCoopers. The boom in ...
The Sun loses readership crown to Daily Mail
20 Mar 2013 | by Arif Durrani
advertising campaigns. From an editorial point of view, there will also be concerns about the perceived ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
behavioural advertising a continuing hot topic, many at the event were keen to hear from Robert Madelin ...
Samsung chief presides over $20bn boost in brand value
28 Feb 2013 | by Matthew Chapman
The BrandFinance Global 500 survey claims a combination of advertising and marketing investment in ...
Outdoor rips it all up and starts again with £19m Route investment
27 Feb 2013 | by Arif Durrani
Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19..., differing from previous systems that have taken advertising locations as their starting point. The ...
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