to remove filtersPPA's McIlheney wages war on magazine cynics
09 May 2013 | by Louise Ridley
fallen from 15.8 per cent to 6.3 per cent in the same period, according to ZenithOptimedia s Advertising ...
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Yes, magazines 'work', but show us the data
15 May 2013
has not always been the priority of late. An "Advertising+" session did address the issue head-on ...
PPA PUBLISHING+: Print still brings in 78% of consumer mag revenue
08 May 2013 | by Louise Ridley
+ conference at the Hilton London Metropole. It predicts that advertising and sponsorship will retain a stable ...
Square Mile publisher says 'things are on the up' ahead of travel mag launch
17 Apr 2013 | by Louise Ridley
monthly magazine with a circulation of 105,000, in May. The magazine will carry mid-market advertising ...
IPC Media revamps ad mission with 'Inspired Conversations' positioning
16 Apr 2013 | by Louise Ridley
IPC Media, the publisher behind Marie Claire and NME, has overhauled its advertising offering with...publisher. It is the first time IPC has established an explicit advertising positioning. The move is a ...
Tensions mount as Sky accuses BT of 'double standards'
15 Apr 2013 | by Arif Durrani
: "BT complains that Sky has chosen not to carry advertising for its sports channels on Sky Sports. For ...
TeamRock reveals new senior management team
12 Apr 2013 | by Louise Ridley
partner of ad agency The Bridge Advertising in Glasgow, joins as operations director, while Ciar n O Toole ...
Finlandia "to the life less ordinary" by Wieden & Kennedy London
11 Apr 2013
campaigns, with the first ads appearing this month. While previous advertising has focused on Finlandia s ...
Prince Charles to edit Country Life
10 Apr 2013 | by Louise Ridley
three times the amount of advertising than the corresponding issue carried the year before. Country ...
Digital revenues to grow 15% in 2013
09 Apr 2013 | by Louise Ridley
were advertising (cited by 56% of publishers), mobile and subscriptions (47%) and data (41%). The ...
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