Search results for "Advertising"

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The science behind outdoor advertising

16 May 2013

A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.

Is real-time marketing the future of advertising?

02 May 2013

, tantalisingly put more meat on the bones. Under the agreement, clients will receive preferred advertising slots ...

Does advertising portray 'real' women?

18 Apr 2013

its summer fashion range. But is advertising doing enough to realistically portray women ...

School Reports 2013: Ogilvy & Mather Advertising

08 Apr 2013

and also winning the TK Maxx advertising business. Its largest piece of new business came in the shape ...

When advertising got personal

28 Mar 2013

Jon Claydon gives his verdict on a new book that charts the rise and demise of advertising...notes, been superseded by brands "named after fruits and baby-noises". Or the world of advertising. When ...

Is traditional TV advertising still good value for money?

28 Feb 2013

for advertisers, the advertising industry, the media landscape generally and, it thus follows, the ...

Does advertising make people happy?

07 Feb 2013

Last week saw a fascinating debate on the ethics of advertising between James Murphy, the chief ...

Advertising can kick-start UK's ailing economy

24 Jan 2013

Treasury. Growth is everybody s business. And as the president of the Advertising Association, that s ...

An adlander's guide to Christmas advertising

29 Nov 2012

and consumers of advertising suspend our critical faculties and let the whole syrupy mixture flood in ...

The UK remains a leader in honest, decent advertising

08 Nov 2012

I am extraordinarily proud of my career in advertising. It s just as well because, in running the ...

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