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Facebook buys advertising platform from Microsoft

01 Mar 2013 | by Gordon MacMillan

advertising business, and the ability to gain far greater measurement data will help it do that. Facebook ...

Martin Sorrell says Twitter is not an advertising medium

26 Feb 2013 | by Gordon MacMillan

advertising medium, but a PR one....advertising business, to social media and emerging technology. His interview takes in such topics as ...

Microsoft Advertising hires Sara Linfoot as brand integration specialist

15 Jan 2013 | by Teresa Fitzherbert

Microsoft Advertising has appointed the former Guardian News and Media digital digital lead, Sara...commercial and editorial teams. She will report to James Hayr, head of advertising solutions at Microsoft ...

Advertising Effectiveness: the long and short of it

04 Dec 2012 | by Staff

Field are the godfathers of advertising effectiveness. "What they say changes marketing and the ...

TV advertising has been 'remarkably stable' says C4's Dan Brooke

28 Nov 2012 | by Maisie McCabe

TV advertising has remained "remarkably stable" in the last 10 years, but media convergence offers...question from the Lords Communications Committee, that he did not agree TV advertising had been "eroded" in ...

Facebook to launch advertising ROI tool

19 Nov 2012 | by Sarah Shearman

advertising campaigns on the social networking platform....the ROI of its advertising, and it claims the tool has been "highly requested". Its new conversion ...

Hearst Advertising Worldwide hires Victoria Jacob-Luck

12 Nov 2012 | by Nick Batten

Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international...Hearst Advertising Worldwide UK has been created by merging the former Lagardere Active UK ...

Microsoft aims to redefine the 'next wave' of digital advertising

08 Nov 2012 | by Sarah Shearman

Microsoft is looking to "reinvent the next wave of digital advertising", with its new ad formats...Jennifer Creegan, general manager product marketing at Microsoft Advertising was speaking to Media ...

Gallery: PPA Advertising Awards

12 Oct 2012 | by Mark Banham

Media Week brings you the pictures from last night's PPA Advertising Awards at OXO2 on London

UM London scoops top prizes at PPA Advertising Awards

12 Oct 2012 | by Nick Batten

UM London romped home with two of the six categories in last night's PPA Advertising Awards held at..., said: "The winners of this year s PPA Advertising Awards, and indeed our impressive shortlisted entries ...

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