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Advertising body ISBA launches first guide to PR

26 Nov 2012 | by Matt Cartmell

, said: In brand-building terms, PR has long been a powerfully effective amplifier of advertising. But ...

eBay brings in Firstlight to promote advertising offering

10 Sep 2012 | by Lynsey Barber

with its advertising proposition, Online Retail Media....we look forward to demonstrating the value that the eBay advertising solution can deliver. The ...

VisitBritain makes cuts in PR as advertising spend booms

06 Sep 2012 | by Matt Cartmell

events, despite increasing amounts being poured into its advertising budget....advertising spend has grown to almost 19m, from just over 5m in 2007-08. The figures, which are part of ...

Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling

09 Feb 2012 | by John Owens and Elizabeth Pears

TripAdvisor's PR agency Edelman has issued a startling broadside against the Advertising Standards ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

09 Feb 2012 | by John Owens and Elizabeth Pears

The Advertising Standards Authority ruled that TripAdvisor's UK site must remove the claim on 1 ...

 

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