Historically, the role of the advertising agency has been far more than
simply creating ads. For ...
With the sector's trade body predicting an overall rise in UK cinema advertising spend this year...The Cinema Advertising Association predicts the industry will end 2006
1% up on 2005 in ...
30 Jun 2006
| by Guy Phillipson, Internet Advertising Bureau
million. Six years after the dotcom crash,
internet advertising has come back with a vengeance, hitting ...
14 Jun 2006
The advertising industry is in good form, judging by the upbeat assessment given by various TV...What's known as "participative advertising", or the red button to you and me, is apparently the ...
05 Jul 2006
rich-media advertising, as it offers brands a
dimension of engaging and creative formats beyond traditional ...
29 Mar 2006
| by Steve Mulholland, Creative director, Crayon Direct Advertising
When I was asked to visit the revamped Firetrap store in London's Covent Garden, I didn't think of it as a chore, but as an opportunity to purchase some new jeans on expenses. The store has been redesigned to move the brand away from general fashion and establish it as a denim specialist.
15 Dec 2006
Microsoft Digital Advertising Solutions has launched a global advertising web site to provide...advertise section has details about advertising across the network, including audience data, ad format ...
19 Apr 2006
| by Robin Parker
Dennis Publishing is looking to recruit its first managing director of advertising....The publisher of Maxim and The Week is currently in talks with senior advertising figures from the ...
07 Jul 2006
Emap Advertising has hired Jenny Clarke to take on the newly created role of head of sponsorship...International. Karen Stacey, the head of broadcast and
interactive sales at Emap Advertising, said: "Agencies ...
16 Jun 2006
| by Darren Davidson
Nintendo, the Japanese video games giant, is kicking off a review of its global advertising and...week. The company spent around
£5 million on UK advertising last year, according to Nielsen Media ...