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Advertising must create opportunities

Advertising must create opportunities...Is advertising becoming a more sophisticated industry? Or does it, by and large, offer the same ...

Havas Advertising changes name

PARIS - French advertising group Havas Advertising is to change its name to Havas following...the world's largest advertising groups. The company's shareholders voted in overwhelming support for ...

CAREERS: Movers - Advertising Association

David Kershaw has been appointed chairman of the Advertising Association. Kershaw has worked in

Advertising and Children

Advertising and Children is specifically designed to supplement work currently being prepared by...subject that is Advertising and Children . Surveying central themes, it identifies many principal ...

US advertising spend stablises

NEW YORK - Advertising spend revenues have stablised in the US, falling only fractionally to drop...in the year that ad revenue would be off by 0.4%. The research, provided by advertising data firm ...

It's the advertising stupid

BRAND WATCH - Advertising was credited with bringing Egg and Domino's Pizza sales increases, but...Advertising works shocker! As the interim results season got into full swing, several companies ...

Viacom sees advertising recovery

media companies already struggling against the advertising downturn. However, things started to look ...

PRESS ADVERTISING AWARDS 2002:

The state of the industry may be dire, and the number of print ads produced seriously down, but, judging from the quality of the awards, the state of creativity is really high.

RADIOWATCH: Radio Choice - Pharmacia Regaine

hair loss. The ad also ties in with poster advertising so it's a well-integrated campaign. I believe ...

MEDIA CHOICE: Post Office ad

Victoria Beckham's warts and all documentary aired on Monday night and attracted some 8.3 million viewers. Despite the fact that the content consisted of Posh cleaning her kitchen, and performing the Spice Girls hit Wannabe to a Japanese karaoke audience, I was hooked. And then there was an ad break.

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