10 Jan 2002
| by MediaWeek
Advertising must create opportunities...Is advertising becoming a more sophisticated industry? Or does it, by and large, offer the same ...
23 May 2002
| by Staff,
PARIS - French advertising group Havas Advertising is to change its name to Havas following...the world's largest advertising groups.
The company's shareholders voted in overwhelming support for ...
25 Apr 2002
David Kershaw has been appointed chairman of the Advertising
Association. Kershaw has worked in
01 Dec 2002
| by Broadcasting Commission of Ireland
Advertising and Children is specifically designed to supplement work currently being prepared by...subject that is Advertising and Children . Surveying central themes, it identifies many principal ...
27 Aug 2002
| by Staff,
NEW YORK - Advertising spend revenues have stablised in the US, falling only fractionally to drop...in the year that ad revenue would be off by 0.4%.
The research, provided by advertising data firm ...
26 Jul 2002
BRAND WATCH - Advertising was credited with bringing Egg and Domino's Pizza sales increases, but...Advertising works shocker! As the interim results season got into full swing, several companies ...
19 Jun 2002
| by Claire Billings,
media companies already struggling against the advertising downturn.
However, things started to look ...
22 Mar 2002
| by JOHN HEGARTY, Group chairman and global creative director,
Bartle Bogle Hegarty
The state of the industry may be dire, and the number of print ads
produced seriously down, but, judging from the quality of the awards,
the state of creativity is really high.
12 Sep 2002
| by HANNAH JONES, Brand manager, national advertising, Sainsbury's
hair loss. The ad also ties in with poster advertising so it's a well-integrated campaign. I believe ...
14 Mar 2002
| by LINDA SMITH, Managing director, Capital Radio Advertising
Victoria Beckham's warts and all documentary aired on Monday night
and attracted some 8.3 million viewers. Despite the fact that the
content consisted of Posh cleaning her kitchen, and performing the Spice
Girls hit Wannabe to a Japanese karaoke audience, I was hooked. And then
there was an ad break.