ValueClick acquires personalised ad technology company Dotomi
03 Aug 2011 | by Sarah Shearman
ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology
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Think BR: Ad technology has boomed, now it must consolidate
04 Oct 2012 | by Ryan Jamboretz
Agencies, advertisers, media owners and investors will all benefit from consolidation in the ad
FA to test new ad technology
29 Jun 2011 | by John Reynolds
The FA is testing a novel marketing initiative, which will allow brands to showcase country-specific ads on football ground hoardings at England games.
AOL acquires ad technology platform Pictela
17 Dec 2010 | by Sarah Shearman
AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite of
Yahoo! acquires ad technology company
06 Oct 2010 | by Sarah Shearman
Yahoo! has acquired online ad company Dapper for an undisclosed sum as part of its plans to extend the firm's technology into Smart Ads, its display advertising service.
Media: All about ... New ad technology
10 Oct 2008
Overlay ads look set to generate income from video, Alasdair Reid writes.
News Corp set to roll out social networking ad technology
04 Apr 2008 | by Darren Davidson
LONDON - News Corporation's Fox Interactive Media internet division is to launch its long-awaited online advertising network to exploit the popularity of websites such as MySpace, as part of a restructure of the division.
MirriAd receives £2m investment to promote ad technology
05 Oct 2007 | by Nikki Sandison
LONDON - MirriAd, a technology company that allows advertisers to insert branded objects in video footage after it has been filmed, is set to receive a £2m round of investment led by Seraphim Capital.
New ad technology allows online sales from host site
17 Mar 2004 | by Jennifer Whitehead,
LONDON - Online sales of the Disney film 'Finding Nemo' are being pushed by a new ad format that allows people to buy the product without leaving the page on which the ad appears.
CAMPAIGN-I: BA uses new web ad technology to drive user response rates
28 Jul 2000 | by DEBORAH BONELLO
British Airways is launching an online campaign using new rich media advertising technology developed by the online advertising solutions provider Real Media and the web software company Tangozebra.
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