to remove filtersADVERTISING & PROMOTION: Virgin fuels new ad campaign at petrol stations
21 Nov 1996
Virgin Radio is poised to flood the market with bus and petrol pump ads in a pounds 1m campaign to boost national listening figures.
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THIS WEEK: BRIEFS
17 Oct 1996
Ad campaign in focus...Ad campaign in focus Canon is launching a pounds 4m product-based ad campaign this autumn ...
NEWS: ASA agrees to allow Woodpecker spoof press ad campaign
01 Nov 1996 | by JOHN TYLEE
Advertising watchdogs have given approval to a controversial new cider campaign which makes spoof claims.
ADVERTISING & PROMOTION: InterCity West Coast on track for ad campaign
17 Oct 1996
InterCity West Coast, the soon-to-be privatised Euston to Glasgow train company, is launching its first TV advertising campaign as part of the pounds 3m marketing spend behind its added-value business class service.
NEWS: Ad campaign to cut building accidents uses shock tactics
23 Aug 1996 | by JOHN TYLEE
RSPCA-style shock tactics are being deployed in a campaign to cut the number of accidents suffered by Britain s construction workers.
NEWS: New ad campaign to boost readership for Herald Tribune
15 Mar 1996
The International Herald Tribune has upped the stakes in the battle to boost readership among Europe s commercial and political elite with a new pounds 3 million-plus satellite TV and print campaign.
THIS WEEK: Van den Bergh Foods is launching a pounds 1m ad campaign ...
17 Oct 1996
Van den Bergh Foods is launching a pounds 1m ad campaign for its computer game, based on its...Van den Bergh Foods is launching a pounds 1m ad campaign for its computer game, based on its ...
NEWS: Glenfiddich turns to TV in pounds 1.5m ad campaign
01 Nov 1996 | by ANNE-MARIE CRAWFORD
McCann Erickson is taking the best-selling malt brand, Glenfiddich, on to television for the first time with a hard-hitting commercial backed by a pounds 1.5 million spend.
INTERNATIONAL: THE WORLD’S TOP CLIENTS; Witty ad campaign raises airline’s profile
19 Jul 1996 | by MARGARET OLLEY
Braathens SAFE believes funny ads are popular with Norwegian punters. Margaret Olley reports
THIS WEEK: Agencies decline to pick up tab for IAA ad campaign
18 Jul 1996 | by PATRICK BARRETT
A campaign to promote the virtues of advertising has had to be put on hold because agencies have been unwilling to foot the bill for making the ads.
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