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August.One secures Total TV ad campaign account

01 Feb 2002 | by ED SHELTON

seeks PR support for a 4m TV ad campaign. The new marketing activity follows the merging ...

Independent tops the ranks for ad campaign stories

18 Jul 1997 | by JULIETTE GARSIDE

The Independent ran more stories about advertising campaigns than any other national newspaper in the last quarter.

PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

16 Nov 2001

DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during performances of Harry Potter and the Philosopher's Stone. All creative staff, including Dom Joly...

CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter

13 Nov 1998 | by JON COPE, press and PR officer for the

Shock tactic advertising by Help the Aged may have offended some, but it was necessary for getting the message across, says Jon Cope, press and PR officer for the Health Education Authority s HIV, Aids and Sexual Health campaigns.

Diary: Norwich Union braces itself as QBO chief muscles in on its ad campaign

18 Sep 1998 | by Ian Darby

Earlier this week Norwich Union launched its latest advertising campaign, featuring everyday people such as a trawlerman and a lollipop lady twanging red braces to express their delight with good returns from their policies.

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

27 Jun 1997 | by By EUGENE BACOT.

Fcuk fashion is the copy line for the French Connection ad campaign....Fcuk fashion is the copy line for the French Connection ad campaign. And it isn t a ...

Ferrero Kinder in adult choc drive

07 Mar 2007

Ferrero Kinder Bueno has appointed Shine Communications to 'amplify' its ad campaign.

Hit or Miss? Doubts cast over Tesco £500m 'Big Price Drop' campaign

06 Oct 2011 | by Nikki Wicks

Tesco hit the headlines this week after its £500m PR and ad campaign launch backfired over

Space agencies pick five to bid for comms venture

04 Oct 2002

Five consultancies are in the running for a £600,000 PR and ad campaign to promote the

Amnesty ups stakes in gun control campaign

16 Feb 2006 | by Alex Black

Amnesty International is planning to capitalise on the success of its ‘AK47’ spoof cinema ad

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