The challenges of taking a regional brand national
04 Oct 2012
straightforward, as it already supplies the National Grid. The test will be creating a national ad campaign that ...
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Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
05 Sep 2012
the next four months? The big focus will be returning to TV with our ad campaign encouraging ...
Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust
28 Aug 2012 | by Jon Howard-Spink, strategy and planning director, Quiet Storm
selling financial services to, well, just about anyone. This makes delivering a successful ad campaign for ...
Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
scandal, it became the latest brand in a crisis to adopt a vow of silence. Any ad campaign extolling the ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
an ad campaign, which it then went on to sell on iTunes worldwide. Dual strategy For Michelle ...
Sector Insight: Beer
15 Feb 2012 | by Jane Bainbridge
marketing support Foster's: Has benefited from a well-received above-the-line ad campaign in ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
brand. I think part of the strategy behind their ad campaign was a way to say, "It's not us suffering ...
Thomas Cook's marketing chief on the fight to save the 170-year-old business
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the strategy behind their ad campaign was a way to say, 'It's not us suffering'. They were making sure ...
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