Johnnie Walker signs supermodel David Gandy as brand ambassador
14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
standards in whisky excellence." In September, Johnnie Walker launched a global ad campaign focused on ...
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Review of the Year: Top Media Brands in 2012
18 Dec 2012 | by Nicola Kemp
commitment to promoting the Games, and its rousing 'Meet the superhumans' ad campaign was a triumph - not ...
Costa says Starbucks has taken a knock
11 Dec 2012 | by John Reynolds
also said that Premier Inn saw like-for-like sales rise 2.5% in the period, benefiting from an ad ...
#aoty12: Insight Agency of the Year - Millward Brown
11 Dec 2012 | by Kim Benjamin
period, with a healthy return on investment. Nestle found running an ad campaign made promotional ...
Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas
06 Dec 2012 | by Matt Willifer, executive planning director, WCRS
A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.
Intel to air X Factor viewers' festive messages in live TV ads
05 Dec 2012 | by Matthew Chapman
handled by OMD. Awareness of the ad campaign will be pushed from tomorrow via a social media campaign ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
John Lewis extends Christmas ad campaign with book launch
23 Nov 2012 | by Matthew Chapman
John Lewis has attributed a lift in its crafts offering to its Christmas ad campaign. Items on ...
Tesco rolls We7 brand into Blinkbox
22 Nov 2012 | by Sarah Shearman
greater marketing muscle behind Blinkbox, rolling out its first ad campaign for the service in which it ...
Wonga: sassy tech brand or legal loan shark exploiting the poor?
21 Nov 2012 | by Noelle McElhatton
Saatchi director of strategy, Richard Huntington, wrote as much in this magazine , hailing the brand's ad ...
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