Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
scandal, it became the latest brand in a crisis to adopt a vow of silence. Any ad campaign extolling the ...
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Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
launches a 'Love Living Lastminute.com' ad campaign.
Telling a great story together, Miki Haines-Sanger, Golden Goose PR
12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR
January, we promoted ActionAid's latest ad campaign via case studies of fundraisers revealing how their ...
A social gathering: Richard Brett, Shine Communications
12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications
end of an ad campaign - that PR cannot be a lead discipline. This is driven by a certain amount of ...
Doing more for more
15 Oct 2010 | by Sara Balme
effective and better value for money in this market than an ad campaign, and challenged the company to set ...
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower
BP funds digital drive to promote oil-spill effort
15 Jun 2010 | by Andrew McCormick
The energy company is to follow up a $50m US TV ad campaign with global digital activity aimed at ...
A taste for fusion marketing
23 Jan 2009
used the group in an ad campaign to kick off a raft of PR-led communication. Girls Aloud s impending ...
Why PR invigorates brands
23 Jan 2009
longevity that an ad campaign on its own cannot. PR works at its very best when you work closely with your ...
Coke Zero share slides to lowest since 2006
20 Jan 2009 | by Joe Thomas
.' Coke rolled out a global ad campaign last September to mark its Zero Zero 7 rebranding as part of a ...
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