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CREATIVE STRATEGY: Thwaites walks the walk with Wainwright ale ads

06 Dec 2012 | by Simon S Kershaw

, Thwaites new ad campaign is a tasty reminder of where to put my beer money. Simon S Kershaw is a ...

Think BR: What impact has the iPhone 5 really had?

04 Dec 2012 | by Tim Villanueva

Like its predecessors, the recent release of the new iPhone was marked by a new slick ad campaign ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

operator ditched its post Christmas ad campaign without a replacement lined up . Starbucks is another ...

Think BR: Making Christmas payments easier?

21 Nov 2012 | by Matt Prince and Jamie Robertson

seen Barclaycard s integrated Toys ad campaign, which launched on 10 November during the The X ...

Think BR: Keeping your soup fresh

21 Nov 2012 | by Simon Wright

have just launched a new ad campaign that is to be their longest running ever , but it seems like it ...

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

08 Oct 2012 | by Daniel Farey-Jones

launched its first brand video ad campaign( The Wall Thurdsday October 4. ...

Think BR: Modern marketing - moving on from launch campaigns to platforms

02 Oct 2012 | by Aaron Shapiro

campaign; to build a brand, you run an ad campaign. By the 1990s, marketers had not only become obsessed ...

Think BR: Why online advertising needs data scientists and artificial intelligence

24 Sep 2012 | by Tony Evans

AI technologies and optimise real-time targeting systems. At present, online ad campaign ...

Think BR: 4G can unlock the creative potential of mobile

15 May 2012 | by Luke Harris

video to any mobile ad campaign instantly makes it a more engaging and immersive experience. While ...

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

its recent ad campaign, Aldi. Like brands only cheaper , comparing its own item and the national ...

 

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