HP raises profile with $400m global ad campaign
18 Nov 2002 | by Staff,
NEW YORK - HP has launched a $400m (£250m) global advertising campaign to tell customers that it does more than just make printers and PCs.
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Norwich Union examines a Partridge ad campaign
26 Nov 2002 | by Michael Byrne,
LONDON - In a turn of events that would amuse the Pringle-wearing DJ himself, UK pensions and insurance firm Norwich Union is entertaining the idea of Alan Partridge being its spokesman in a new advertising campaign.
Cheestrings backs Attack-a-Snak with Fight Club spoof
06 Nov 2002 | by Jennifer Whitehead,
LONDON - The movie 'Fight Club' is parodied in an ad campaign for the £5m launch of the Cheestrings
Collins and Barker to sparkle in M&S Christmas drive
05 Nov 2002 | by Jennifer Whitehead,
will run until Christmas Eve. M&S unveiled the new ad campaign as it announced that pre-tax profit ...
Kermit visits New York in latest US spot for MasterCard
05 Nov 2002 | by Staff,
MasterCard runs the "priceless" ad campaign, created by McCann-Erickson, in 90 countries, but the ...
Drambuie returns to TV after a decade away
31 Oct 2002 | by Jennifer Whitehead,
brand. "The new ad campaign gives a fresh and contemporary interpretation of great evenings spent with ...
IBM kicks off $800m ad campaign with spoof creative
31 Oct 2002 | by Staff,
NEW YORK - IBM is to invest as much as $800m (£513m) in advertising over the next 12 months to promote what it calls its 'on-demand computing' initiative.
DFGW ads for BBC's Freeview to break next week
30 Oct 2002 | by Jennifer Whitehead,
The ad campaign, created by DFGW, breaks on November 4 on television, posters and national press ...
Hyundai launches debut post-Bates US ad campaign
15 Oct 2002 | by Staff,
NEW YORK - Hyundai Motor America is set to launch a national brand advertising campaign in the US, its first creative work by new ad agency The Richards Group, which took over from Cordiant Communications-owned Bates USA West in April.
Caprice shaves head for 'slag of all snacks'
07 Oct 2002 | by Jennifer Whitehead,
The ad campaign is called "Miss Behaviour 2002", and will feature a series of pictures based on ...
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