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Think BR: Why online advertising needs data scientists and artificial intelligence

AI technologies and optimise real-time targeting systems. At present, online ad campaign ...

Think BR: 4G can unlock the creative potential of mobile

video to any mobile ad campaign instantly makes it a more engaging and immersive experience. While ...

Store brands gain ground on national brands

its recent ad campaign, Aldi. Like brands only cheaper , comparing its own item and the national ...

Modern Warfare 3 set to smash records

Modern Warfare 3, with its Hollywood star ad campaign, is expected to become the fastest selling...by a high profile ad campaign, which starred Terminator Salvation star Sam Worthington and Knocked Up ...

Groupon valued at nearly $13bn after IPO

boosted its UK marketing with its first TV ad campaign , using a "Live your city for less" positioning as ...

IAB ENGAGE: New Google MD claims 'privacy matters'

protection available to them online through its recent ad campaign with the Citizen's Advice Bureau . He ...

Appointment to view: Behind the scenes of the Velvet 'tissue zoetrope' ad

Toilet tissue brand Velvet has used its own product as a canvas in its new ad campaign. Here's a

O2 back on top of BR app chart

participating in the scheme, including WH Smith and French Connection. A heavyweight ad campaign for ...

Sky Go and ITV head BR app chart

Sky Go, which has been backed by an ad campaign, gives subscribers to Sky Sports 1 and 2 the ...

Video banner ad campaign 'nearly doubles' Liam Gallagher sales

by the ad campaign. The record label would not disclose sales figures of the album, 'Different ...

 

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