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Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

its recent ad campaign, Aldi. Like brands only cheaper , comparing its own item and the national ...

British Airways: the Olympics' favourite airline...?

24 May 2011 | by Alice Dunn

Olympic ad campaign will use national print media and online advertising. Insight from TGI reveals this ...

Will the Home Office's grisly anti-knife campaign be effective?

05 Jun 2008 | by Vox pop

Office's £3m anti-knife ad campaign but how effective do the public think it will be? Here you can see a

How would the public promote London?

30 Nov 2007 | by Vox pop

flame after the Beijing Games until the end of the Paralympics in 2012. The first ad campaign featuring ...

Brands that campaign for ethical issues - do consumers think more of them?

20 Jun 2007 | by Vox pop

followed rival Waitrose' ethical sourcing strategy with an ad campaign focusing on the British provenance ...

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

very first chapter: an in-depth look at the Saturn car s complete ad campaign. Students are then ...

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

very first chapter: an in-depth look at the Saturn car s complete ad campaign. Students are then ...

Book review: Advertising

01 Nov 1999 | by Roderick White

successful ad campaign - all illustrated with numerous recent case histories and examples of current ...

 

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