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Confused.com overhauls brand in search of 'expert' positioning

29 May 2013 | by Alex Brownsell

and ad campaign, positioning itself as the "insurance expert".

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank

More Th>n promises customer rewards with 'Feel the love' ad campaign

12 Mar 2013 | by Alex Brownsell

More Th>n is dropping its Morgan Freeman-impersonating brand character, More Th>n Freeman, in favour of a marketing strategy centred on rewarding its customers.

Audi rolls out first augmented-reality ads to promote R8 supercar

25 Feb 2013 | by Alex Brownsell

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10

Coca-Cola ties with WWF for polar bear CSR campaign

15 Jan 2013 | by Alex Brownsell and John Reynolds

the drive is its biggest pan-European activity to date. Earlier this year, Coca-Cola launched an ad ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

operator ditched its post Christmas ad campaign without a replacement lined up . Starbucks is another ...

Lord Sugar and Michael O'Leary negotiate Ryanair ad deal

07 Nov 2012 | by Maisie McCabe

Lord Sugar and Michael O'Leary have agreed a deal for Ryanair to run the first international ad

Government calls on Theo Paphitis and Karren Brady for pensions campaign

17 Sep 2012 | by Ben Bold

The Government is launching a £3.5m ad campaign fronted by 'Dragon's Den' star Theo Paphitis and

First Direct to feature in first Guardian 'bookmark' ad format

14 Sep 2012 | by Alex Brownsell

The 1.4m ad campaign (see below), by agency Story, follows a call by the HSBC-owned bank for ...

EA Sports brings in Joe Hart and Messi for interactive Fifa 13 campaign

31 Aug 2012 | by Matthew Chapman

and Lionel Messi, in its interactive Fifa 13 ad campaign.

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