Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
video to any mobile ad campaign instantly makes it a more engaging and immersive experience. While ...
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Think BR: Why online advertising needs data scientists and artificial intelligence
24 Sep 2012 | by Tony Evans
AI technologies and optimise real-time targeting systems. At present, online ad campaign ...
Think BR: Google's Groupon bid is a nod to where marketing spend is headed
08 Dec 2010 | by Mark Palmer
thought the key message of Sony s pre-Christmas ad campaign would be giving VAT back ? Who would have ...
Opinion: An introduction to running an online ad campaign
11 Sep 2008 | by Mike James
Chancellor Alistair Darling recently predicted that the UK will likely face the worst economic conditions in 60 years. Yet despite a looming recession and slowdown in the economy, most media experts expect online advertising to continue to grow - albeit at a slower rate than in 2007, writes Mike James.
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