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Review of the Year: Top Media Brands in 2012

18 Dec 2012 | by Nicola Kemp

commitment to promoting the Games, and its rousing 'Meet the superhumans' ad campaign was a triumph - not ...

Johnnie Walker signs supermodel David Gandy as brand ambassador

14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

standards in whisky excellence." In September, Johnnie Walker launched a global ad campaign focused on ...

Costa says Starbucks has taken a knock

11 Dec 2012 | by John Reynolds

also said that Premier Inn saw like-for-like sales rise 2.5% in the period, benefiting from an ad ...

#aoty12: Insight Agency of the Year - Millward Brown

11 Dec 2012 | by Kim Benjamin

period, with a healthy return on investment. Nestle found running an ad campaign made promotional ...

Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

different isn t any less wonderful or even that different. My ultimate goal is to see him in an ad ...

Intel to air X Factor viewers' festive messages in live TV ads

05 Dec 2012 | by Matthew Chapman

handled by OMD. Awareness of the ad campaign will be pushed from tomorrow via a social media campaign ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

operator ditched its post Christmas ad campaign without a replacement lined up . Starbucks is another ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.

John Lewis extends Christmas ad campaign with book launch

23 Nov 2012 | by Matthew Chapman

John Lewis has attributed a lift in its crafts offering to its Christmas ad campaign. Items on ...

Think BR: Making Christmas payments easier?

21 Nov 2012 | by Matt Prince and Jamie Robertson

seen Barclaycard s integrated Toys ad campaign, which launched on 10 November during the The X ...

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