18 Dec 1997
| by DANNY ROGERS
Burnett to develop a brand-building ad
campaign....Burnett to develop a brand-building ad
campaign.
Leo Burnett fought off Heinz s lead agency ...
18 Dec 1997
| by JANE BAINBRIDGE
, and the emotive Words ad campaign from BMP, which
broke in July.
Rupert Howell ...
Meat producers have scored an almost total victory over
vegetarians, who have been carpeted for alleged scaremonger tactics in
advertising that links meat eating to cancer.
05 Dec 1997
| by Our Parliamentary correspondent
the Media Business.
The agency has already been involved in a corporate ad campaign, which ...
04 Dec 1997
| by LISA CAMPBELL
Croydon Marketing and Development is launching its first corporate
ad campaign aimed at...Croydon Marketing and Development is launching its first corporate
ad campaign aimed at ...
04 Dec 1997
| by LISA CAMPBELL
The newly-launched travel chain, WorldChoice, is unveiling a pounds
7.5m ad campaign through...The newly-launched travel chain, WorldChoice, is unveiling a pounds
7.5m ad campaign through ...
04 Dec 1997
| by LISA CAMPBELL
new pounds 250,000 press ad campaign.
Targeting smokers in the 18-35 age group, the three-month...a new pounds 250,000 press ad campaign.
Targeting smokers in the 18-35 age group, the three-month ...
04 Dec 1997
| by DAVID MURPHY
consumers by running a risky TV ad
campaign.
Guinness calls its field activities Project Maverick ...
28 Nov 1997
| by HARRIET GREEN
backed by a global ad campaign through J. Walter Thompson
with a spend of dollars 82 million. The brand ...
28 Nov 1997
| by JIM DAVIES
Spiderman and Star Wars.
Sounds good. So, if you had a particular character in mind for an ad ...