Search results for "Ad campaign"

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Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

its recent ad campaign, Aldi. Like brands only cheaper , comparing its own item and the national ...

British Airways: the Olympics' favourite airline...?

24 May 2011 | by Alice Dunn

Olympic ad campaign will use national print media and online advertising. Insight from TGI reveals this ...

Brand Barometer: McCoy's goes for the male vote

08 Jul 2008 | by Sundip Chahal

Crisp brand's new ad campaign projects a men-only image that appears to be paying dividends.

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

very first chapter: an in-depth look at the Saturn car s complete ad campaign. Students are then ...

Book review: Advertising Principles

01 Apr 2001 | by Vanden Bergh

very first chapter: an in-depth look at the Saturn car s complete ad campaign. Students are then ...

Book review: Advertising

01 Nov 1999 | by Roderick White

successful ad campaign - all illustrated with numerous recent case histories and examples of current ...

 

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