to remove filtersWho will win the tablet ad wars this Christmas?
15 Nov 2012
putting its considerable weight behind its joint Surface, Windows 8 and Windows Phone 8 ad campaign with a ...
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Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
The challenges of taking a regional brand national
04 Oct 2012
straightforward, as it already supplies the National Grid. The test will be creating a national ad campaign that ...
Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
05 Sep 2012
the next four months? The big focus will be returning to TV with our ad campaign encouraging ...
Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust
28 Aug 2012 | by Jon Howard-Spink, strategy and planning director, Quiet Storm
selling financial services to, well, just about anyone. This makes delivering a successful ad campaign for ...
Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
scandal, it became the latest brand in a crisis to adopt a vow of silence. Any ad campaign extolling the ...
All About ... YouView's imminent launch
12 Jul 2012 | by Alasdair Reid
, will go on sale at the end of this month, backed by an ad campaign from Adam Eve/DDB. The service ...
Lifeline: Tablet market
05 Jul 2012
launch its Moses tablet, backed by an ad campaign fronted by the former Amstrad boss Lord Sugar ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
an ad campaign, which it then went on to sell on iTunes worldwide. Dual strategy For Michelle ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
pushing its message to the public through its "Britain loves radio" ad campaign by Radioville. Although ...
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