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NEWS: BRIEFS

19 Dec 1996

games Sega is putting pounds 300,000 into a press ad campaign for the launch of three of its ...

MARKETING MIX: Quiz ’96

19 Dec 1996

all the characters in the new ad campaign. What s his name? e Lowe Howard-Spink created an ...

ANALYSIS: Is link-up to Amex’s credit?

19 Dec 1996 | by PATRICK BARRETT

opportunities to improve penetration of its brand, including a pounds 100m ad campaign across Europe. In the ...

NEWS: Hooch has become...

12 Dec 1996

Hooch has become the first of the alcopops to launch a TV ad campaign. The work, from Euro RSCG...Hooch has become the first of the alcopops to launch a TV ad campaign. The work, from Euro RSCG ...

MARKETING MIX: HOBBY HORSE; British Europe’s soberest nation? I’ll drink to that

12 Dec 1996 | by SIMON MARQUIS

put away twice that, hence the famous Czech ad campaign Drinka Pinta Wallopa Day . Biggest ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

06 Dec 1996

De Beers ad campaign, designed to stimulate diamond sales in the run-up to Christmas. Because the ...

NEWS: Clarion adds flavour to image of Oriental Express food range

06 Dec 1996

million ad campaign. ...

CLOSE-UP: THE PEOPLE’S JURY; Cute Derek is sure of success

06 Dec 1996 | by RICHARD COOK

------------------------------------------------------------------------ Rank Ad campaign Agency Points 1= Warburtons ...

ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics

06 Dec 1996 | by DANNY ROGERS

our ears. Following BT s ad campaign, the average person spends 77 seconds a day longer on the phone ...

NEWS: Impact FCA to push condom promotion through ‘sex’ cards

29 Nov 1996

Lust 4 Life, the safe-sex awareness group, is launching its first ad campaign to coincide with...Lust 4 Life, the safe-sex awareness group, is launching its first ad campaign to coincide with ...

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