Search results for "Ad campaign"

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Think BR: Tablet ownership, TV advertising and catching the shopper off guard

08 Jan 2013 | by James Lunn

incorporated a real-time Twitter feed into their ad campaign. Later in the year ITV used a different approach ...

CREATIVE STRATEGY: Thwaites walks the walk with Wainwright ale ads

06 Dec 2012 | by Simon S Kershaw

, Thwaites new ad campaign is a tasty reminder of where to put my beer money. Simon S Kershaw is a ...

Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas

06 Dec 2012 | by Matt Willifer, executive planning director, WCRS

A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.

Think BR: What impact has the iPhone 5 really had?

04 Dec 2012 | by Tim Villanueva

Like its predecessors, the recent release of the new iPhone was marked by a new slick ad campaign ...

Think BR: Making Christmas payments easier?

21 Nov 2012 | by Matt Prince and Jamie Robertson

seen Barclaycard s integrated Toys ad campaign, which launched on 10 November during the The X ...

Think BR: Keeping your soup fresh

21 Nov 2012 | by Simon Wright

have just launched a new ad campaign that is to be their longest running ever , but it seems like it ...

Wonga: sassy tech brand or legal loan shark exploiting the poor?

21 Nov 2012 | by Noelle McElhatton

Saatchi director of strategy, Richard Huntington, wrote as much in this magazine , hailing the brand's ad ...

Claire Beale: Why agencies need to shout about planning

08 Nov 2012 | by Claire Beale

showcasing their planning brilliance? I ve rarely sat through a "ta-dah" unveiling of a big new ad ...

Think BR: Modern marketing - moving on from launch campaigns to platforms

02 Oct 2012 | by Aaron Shapiro

campaign; to build a brand, you run an ad campaign. By the 1990s, marketers had not only become obsessed ...

Think BR: Why online advertising needs data scientists and artificial intelligence

24 Sep 2012 | by Tony Evans

AI technologies and optimise real-time targeting systems. At present, online ad campaign ...

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