Think BR: Why online advertising needs data scientists and artificial intelligence
24 Sep 2012 | by Tony Evans
AI technologies and optimise real-time targeting systems. At present, online ad campaign ...
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American Express to serve geo-targeted ads in London cabs
28 Mar 2013 | by Matthew Chapman
American Express is launching a geo-targeted taxi ad campaign that will show passengers ads
Lynx, Toyota and Samsung trial gesture and voice-controlled ads
15 Jun 2012 | by Matthew Chapman
our consumers to get involved with our brands." Toyota will adapt its Super Bowl "reinvented" ad ...
Co-op partners O2 for location-based ad campaign
03 May 2011 | by Ed Owen
The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr Pepper to customers that visit one of its stores after being notified through their mobile phone.
ISBA: Online remit extension an example of 'Big Society', says ASA chief
17 Mar 2011 | by Maisie McCabe
conventional advertising were mirrored online. We have had pretty extensive media coverage of our own ad ...
Adspend becomes key to price comparison sites' battle
03 Mar 2011 | by Sarah Shearman
. Nielsen said: "Audiences remain fickle and it appears to be hard to retain an audience once an ad ...
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