First Direct returns to 'challenger' origins with 'unexpected bank' relaunch
22 May 2013 | by Alex Brownsell
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank
platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank
beginning 17 June. Both the ad campaign and the job centre clinics are part of the Army s streamlined ...
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