Brand New Justice: The Upside of Global Branding First Edition
01 Jan 2002 | by S. Anholt
Anholt, who was once CEO of the ad agency World Writers, knows his stuff. This book is well-researched ...
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A Dot.com Story from Concept to Catastrophe
06 Jun 2002 | by Ernst Malmsten
right the way through the book. Leagas Delaney, its first ad agency, thought it was a sportswear store ...
Book review: Advertising
01 Nov 1999 | by Roderick White
coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a ...
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