Consumer involvement is good way to unite people and brands
02 Sep 2009 | by Sue Unerman
to get closer to the brand by joining the company's ad agency, then its guess the flavour competition ...
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Clients paying late? Do what BT does
22 Sep 2009 | by David Emin
Q I run a successful ad agency, but am finding it increasingly difficult to balance my books
Marketers must be very wary of bastardizing their creatives
21 Apr 2009 | by Richard Eyre
there are many more duds than firecrackers. And audiences really don't like being had over by ad agency ...
How to deal with bolshie clients
10 Mar 2009 | by David Emin
Q: I work for an ad agency and was recently given a new client to look after. At my first meeting
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