to remove filtersHome-front battle: Global vs regional straplines
22 Nov 2012 | by Alex Brownsell
introduction in 1962, the line, devised by ad agency DDB, summed up Avis' quest to overtake Hertz, its arch ...
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Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
strategy at ad agency JWT. 'Ask whether this really is relevant for your brand, will add to the ...
Direct delivers the big brand promise consumers desire
15 Nov 2012
client seeking that sort of change in perception would have turned to their ad agency the plan would be ...
Lord Sugar committed to 'no-brainer' Amscreen
15 Nov 2012
he was trying to rent floors of a luxurious office block to an ad agency (because he believes ...
How one ad agency helped mobilise US voters
08 Nov 2012
For this week's US presidential race, encouraging young voters to actually cast their vote was key, Isaac Silverglate writes.
Can Publicis find its creative wings?
11 Oct 2012
an ad agency. So I am eternally grateful to Thatcher. The thing I'm most excited about my new job ...
Euro RSCG looks to a united future as Havas Worldwide
27 Sep 2012
name Euro RSCG People, Euro RSCG Biss Lancaster became part of Euro RSCG (the integrated ad agency) and ...
Government marketing: Decoding the coalition's new strategy
14 Sep 2012 | by Gemma Charles
Texaco marketer and reached director level at ad agency Grey. She is no liberal 'media luvvie'type ...
Rapier's post mortem begins as Hornby rides in
06 Sep 2012 | by Jeremy Lee
with DM at its heart. Stead then decided that he wanted it to be an ad agency, but I'm not sure that ...
Biggest agency in town gears up for life without Farah
23 Aug 2012 | by Anne Cassidy
breathing AMV, it was never going to be another ad agency, so she found her calling in a new industry ...
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